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I recently held a book signing in front of the Fort St John Coles book store. In all honesty, some people might wonder about the value of these events. I did sell some books (a grand total of four!) and got to chat with passers by, but if I didn’t have family in FSJ to visit, it probably wouldn’t be worth my while fiscally.
But is that the point? I don’t think so. Sometimes it is good to have a presence, even without tons of sales. You never know when someone might check out the info on the bookmarks I gave out, or come back to the store at a later date. Also, It gives me something to post on Social Media and even blog about, like I’m doing now!
My view is that publicity – even small bits of it here and there – is always a good thing. I am very grateful to Coles and other book stores for hosting these kinds of events and hope that they will continue to support local authors in the future.